Here are 43 things you can offer someone in exchange for their mobile phone number and email address:

1. Advisory
2. Application guide
3. Article
4. Assessment
5. Best practices guide (study, survey, etc.)
6. Book excerpt
7. Brief
8. Brochure (E brochure)
9. Bulletin
10. Buyer’s kit
11. Buzzword chart
12. Case study summary
13. Cheat sheet
14. Checklist
15. Cost reduction guide
16. Coupon
17. Course outline
18. Definitions
19. Discount
20. Ebook summary
21. Examination
22. Findings
23. Industry survey
25. Installation guide
26. Jokes
27. Manual
28. Optimizer
29. Pass
30. Pocket guide
31. Pocket reference
32. Quick guide
33. Quotations
34. References
35. Research report
36. Study summary
37. Test drive
38. Tips list
39. Toolbox
40. Toolkit
41. Trouble-shooting guide
42. Tutorial
43. White Paper summary